Our brand’s
voice
Every brand has its own voice and personality. How we speak and write when communicating company messaging forms part of that. Universal’s tone of voice is conveyed in the words and messages we choose. Keeping it consistent is important.
Our key differentiators
EXCELLENCE / EXPERIENCE / COMMUNICATION /
INNOVATION / ETHICS / ACCESSIBILITY
These six key differentiators set Universal apart from other healthcare companies. Using one or more of these strengths helps keep messaging consistent.
Words that capture the attitude of an aspirational brand
WELLNESS / INNOVATION / INTEGRITY / DETERMINED / PERFORMANCE / MOTIVATED / INSPIRED / VICTORY / ACTIVE / DYNAMIC / EVOLVING / PROGRESSIVE / CHAMPIONS / WINNING / SUCCESS / ENERGY / INSPIRATION / INTELLIGENT
These keywords are chosen to capture the aspirational qualities of the Universal brand.
How to use them
EXCELLENCE. Show people how we are prepared to go the extra mile and do so every day.
EXPERIENCE. Show examples of how our industry experts and medical professionals use their expertise to drive superior performance and consistent improvements.
COMMUNICATION. We communicate effectively with all of our stakeholders, including scheme members, service providers, doctors, corporate and individual clients and staff members.
INNOVATION. Demonstrate how our fully integrated, end-to-end I.T. and business processes can benefit your audience and how we are using technology to become the healthcare industry’s new disruptor.
ETHICS. By applying a high standard of ethics to everything we do we make a positive impact on the lives of all Universal stakeholders. We conduct our business with absolute honesty, integrity and fairness.
ACCESSIBILITY. We ensure healthcare remains affordable and accessible while facilitating the delivery of premier quality care using active case management and sound treatment protocols — without compromising on quality.
Our tone
PROFESSIONAL / CARING / INSIGHTFUL / BOLD / ADVENTUROUS & ENERGETIC / GENUINE
Getting started.
Here are some creative themes – broken up per division – to help you when crafting written communication on Universal’s behalf that capture the aspirational, compassionate and energetic qualities we strive for in our messaging.
Conceptual themes for your division.
HEALTHCARE / SERVICES:
Live From The Heart – Health & Wellness Solutions
CORPORATE WELLNESS:
Lead The Way – Corporate Health & Wellness
360°:
Set Your Sites Higher – Rewards Programme
PROVIDER NETWORKS:
Healthcare Taken To New Heights – Provider Networks
TRAINING ACADEMY:
Expand Your Horizons OR Encompass The Extraordinary – Training Academy
MANAGED CARE:
Solid Solutions, Stand Out Services OR All Things Considered – Managed Care
INSURANCE:
Cover You Can Count On – Health Insurance Solutions
ADMINISTRATION:
Forward Thinking Solutions – Administration