Our
typography
When used thoughtfully, typography becomes a powerful medium guiding a reader through our content. You can highlight important information, structure the information in hierarchical order (from most to least important), group and differentiate sections, create pull-outs, call-to-actions and attract readers. By formatting your content with typography, you are creating a more inviting space for readers to enjoy. Universal’s typography communicates clearly and cleanly, and is flexible enough to use across all of our collateral.
Primary fonts
Universal’s corporate fonts is Nunito. Both fonts have a range of weights, making them versatile enough for every application.
Use Calibri for PPT and Word documents. The next page serves as a guide on what font to use where.
Important Note
Typography helps ensure brand cohesion and effective communication. Consistently using one or two typefaces in ALL your branding unifies your various platforms for communication with one visual tone or voice.
In print
Copy
Make sure you increase the size of headings and sub-headings in proportion to the size of body copy you used, i.e. if you use Nunito Regular 9pt for body copy, use Nunito Bold 11pt for sub-headings and Nunito Bold 18pt for headings. Alternatively, if you use Nunito Regular 12pt for body copy, use Nunito Bold 14pt for sub-headings and 24pt for headings.
On screen
Desktop headings
H1
Nunito
SemiBold
Font size: Desktop: 60px, Tablet: 60px, Mobile: 50px
Line height: 1.2em
Universal Red on white
H2
Nunito
Regular
Font size: Desktop: 50px, Tablet: 50px, Mobile: 40px
Line height: 1.2em
Universal Red on white
H3
Nunito
Bold
Font size: Desktop: 26px, Tablet: 26px, Mobile: 24px
Line height: 1.4em
Universal Red on white
H4
Nunito
Bold
Font size: Desktop: 22px, Tablet: 22px, Mobile: 22px
Line height: 1.2em
Universal Red on white
Lead paragraph
Inctist adis nitat etur ma consequae soluptatqui aut adit fugiti que aute aspicil illa comnis cus alit adione abo. Posam rem venima coriaerum experib eribera qui corae. Em faccum con nienestis qui dolupta que et laccusam quas autessendae.
Nunito
Regular
Font size: 24px
Line height: 1.4em
Left aligned
Universal Grey on white
Standard paragraph
Inctist adis nitat etur ma consequae soluptatqui aut adit fugiti que aute aspicil illa comnis cus alit adione abo. Posam rem venima coriaerum experib eribera qui corae. Em faccum con nienestis qui dolupta que et laccusam quas autessendae.
Nunito
Regular
Font size: 18px
Line height: 1.4em
Left aligned
Universal Grey on white
Templates
Working with copy in MS Office
Keep Word and PPT documents simple. Page size is always A4 (Word) or wide-screen presentation size (PPT). Document headings, main headings and page numbers are Universal Red. Sub Headings are black (Word) or red (PPT) and body copy is Universal Grey. Tables should be kept as simple and neat as possible with Universal Red fills in cells with headings.
