Where we
come from
Every successful organisation has spent time defining its purpose and values. These values make up its heart and shed light on its reason for being.
Our purpose
To help those who are ill to get better,
To encourage those who are well to live healthier lives,
And to support healthcare professionals in providing evidence-based medicine with a caring approach
Our promise
We’re leading the way of ‘healthcare with heart’.
Humanity is at the heart of our healthcare.
People are our passion. Their health is our purpose.
And our promise is that we deliver it all with ‘care’.
Because, beyond just saying it, we really do…
The Universal FACTOR
The difference between being merely good and positively excellent
Our brand story
We passionately believe that every single South African deserves access to quality care, and so we make our mission to bring affordable healthcare solutions to the market. We prioritise the health and happiness of over 10-million people – from partners, to practitioners to patients – bringing you care you can truly count on. We partner with the industry’s most respected experts to develop evidence-based products that bring value to all parties. Above all, we proudly uphold the strictest standard of ethics to ensure that we have a positive impact in the lives of all our stakeholders.
The Universal journey
We’re embarking on a journey…
An expedition to expand the world of wellness.
An excursion to achieve the industry’s most extraordinary.
An adventure to become healthcare’s most exceptional.
We’re passionately exploring unchartered avenues:
Breaking down any barriers to your basic needs.
Innovating new ways of navigating health challenges.
Uncovering ground-breaking solutions and inventive products.
We’re paving new paths towards untapped possibilities.
But what guides our way to greatness is ‘heart’.
Because our passion is not our products,
but the purpose they serve for people.
That’s the true centre of our universe.
YOU.
So, we’re leading the way of ‘healthcare with heart’,
Going the extra mile to make a meaningful difference.
And we’re taking YOU with us.
Guiding you, step by step, into our universe of simplified healthcare.
We’re your compass to quality health cover.
Cover you can count on.
Cover you can afford.
Cover that cares.
For whatever happens, we’re here.
And we’ll be with you all along your journey.
Let us lead you to a longer life.