what makes us “U”nique

CI starts with understanding what makes us unique and what exactly differentiates us as an organisation and a culture. Once we understand that we can begin crafting our brand assets. This site exists to help you use the assets developed in the culmination of this process correctly.

The Universal brand assets that make up our corporate identity consist of:

1. Our logo and company descriptor

2. Our corporate colours

3. Typefaces & typographic treatments

4. A consistent style for images

5. A library of graphical elements

Unique graphic elements and colours have been developed to give us a distinct corporate identity, images and typography are chosen with the aim of making ALL of our marketing collateral and company communications distinctly and irrevocably Universal. Even without our logo present.