Our imagery
A photo is worth a thousand words and a good one is worth even more. Pictures have the power to instantly connect to someone on an emotional level and that makes choosing the right one crucial.
Photography
The imagery chosen for Universal Healthcare portrays a healthy, active lifestyle – full of excitement, adventure, family and living life to the fullest. The intention is to emphasise our creative platform and what we help make possible with our services and value proposition. Use a single hero image on the collateral you are creating instead of a collage. A bold, well considered image creates more impact.
Colours are adjusted to convey the warmth and vibrancy of our brand and helps establish brand consistency. Tweaking the colours helps ensure the imagery we use is not only distinctive in subject matter but sets our collateral apart as well.
Important Note
The images we select need to be as energetic and aspirational as our brand. They need to capture our spirit, sense of adventure, compassion and speak to the better quality of life Universal offers its customers through innovation and a caring approach.
Examples of finished imagery
