A guide to
the Universal
Brand
Help build a brand that’s out of this world
Stellar services and solutions are best communicated with Infinite Innovation in mind. After all, how will people get the message if they aren’t switched on from the start?
This site contains everything you need to craft content on behalf of Universal. Stick to these guidelines and you help DEFINE who we are by DISTILLING our essence and values into all the collateral we create — creating a lasting impression and building trust in our brand.
The importance of brand consistency
Every business in the world, no matter its size, benefits from tactically developing a brand and maintaining it as a recognisable representation of the organization.
A strong brand identity propels it to the forefront of those consumer attitudes which facilitate their spending decisions.
Simply put, an effective brand illustrates to the public a company’s product or niche, and highlights what sets it apart from its competitors. It combines a number of major factors, including marketing and public relation efforts, logo and promotional material, communication efforts, and core values.
Remember!
Our brand is our reputation! Every piece of communication we create, every phone call we make – on behalf of Universal – defines people’s perception of us. You help build the Universal brand.
Why it’s important
Branding efforts allow businesses to differentiate themselves from their competition and gives them a leg to stand on in the minds of consumers. It attaches a personality and attitude to the product and the company that produces it. This personality is what people relate to, establishing relationships with consumers. This, in turn, encourages brand loyalty, which cements the company’s future in the market. Furthermore, the establishment of brand consistency creates a platform for the company to stand on in order to get messages out to its audience.
Realistically though, establishing and maintaining a recognizable and trusted brand is truly an art form, and not every company gets it right. Well thought out branding guidelines and strategies need to be implemented and adhered to company wide and at all levels in order to achieve this.
What will this guide do?
This guide will add value to Universal by helping it become more recognisable through consistency in the tone of visuals and wording we create — promoting brand consistency with the use of set standards and rules. It will help content creators stay focused when designing, writing and presenting, ensuring we maintain the quality and integrity of our brands’ image. It can support marketing initiatives by making sure we stay on-brand — creating cohesive content that builds brand awareness and aligns our companies messaging and interests with our audience and building their trust.